A Polished Man Case Study

Tiffany Bourgeois

Branding photo of a stylish, pretty black woman in yellow dress sitting with stylish handsome black man in sky blue suit. Charles and Tiffane Davis of A Polished Man Personal Branding photo session.

Refinement & Sophistication

A Polished Man is where refinement, sophistication and elevated style meet for men in the Upstate of South Carolina!

The power couple behind it are Charles and Tiffane Davis. Their boutique storefront is nestled in the heart of downtown Greenville next door to Orvis. They offer a variety of men’s accessories, services and personal care products.

During their personal branding consultation we dove into where they are currently in their business, where they are headed, and the selected aspects of their business that they wanted to highlight for the next quarter.

Our main personal branding objectives for our clients are:
Build the “like, know and trust” factor by establishing you as the face of your business.
Visually educate your clients as to what it’s like to work with you.

We understand on a deep level all the joys and struggles of entrepreneurship. Much of your time as a business owner is spent refining your offerings by learning the needs of your client. It’s a head space that can feel overwhelming. Our process helps you remain intentional and focused on the objectives ahead.

We had three goals for this Personal Branding Session:

Highlight Charles and Tiffane as the dynamic duo behind A Polished Man.
Showcase the custom suit services they offer.
Emphasize their in person VIP shoe shine experience and subscription options.

Product photo of a stylish, handsome black man in dark blue suit with paisley bowtie, floral pocket square, and yellow socks. He's sitting at a table, showing you the patterns of his products. A rack of suits hangs behind him. Charles Davis of A Polished Man during personal branding photo session.

Here is the mood board that helped direct and inspire us during this personal branding portrait session. It includes elements, colors, concepts and wardrobe. This is just a snapshot of lots of thought and planning that went into executing our objectives.

Below is the final collection we created. Here’s the summary of the case study.

Challenge:
Create portraits that speak to the brand’s select objectives.
Solution:
Showcase the hands on process and highlight their full service offerings.
Result:
A highly branded collection that builds the “like, know and trust” characteristics to future clients.

Mid cropped branding photo of a stylish, pretty black woman with yellow dress posing like a boss lady. Tiffane Davis of A Polished Man during personal branding photo session.

Branding photo of a stylish, handsome black man sitting on a stool, elbow resting on his knee. He's wearing a sky blue suit with paisley bowtie, floral pocket square, yellow socks and dark blue leather shoes. Charles Davis of A Polished Man during personal branding photo session.

Branding photo of a stylish, handsome black man in bright red apron with red socks and bowtie. He is sitting on a box, with his shining tools in front of him and is ready to shine leather shoes. Charles Davis of A Polished Man during personal branding photo session.

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